Real estate websites seem to all have the same content. The content relies entirely on syndicated listings
from the MLS. We wanted to do something disruptively different and started by developing a proprietary
content management system that created websites for each property the Laura Slyman Team
We think you'll agree, this isn't an ordinary real estate website.
Laura Slyman Team Case Study
Social Media Followers
Communicating Competitive Advantages
We set out to develop a site that would tangibly make the case as to why the Laura Slyman Team would be the best choice for real estate services. In our research we found that most REALTORS© do not effectively communicate their value proposition and leave potential customers without true insight as to the vast differences in services from one REALTOR© to another.
It wasn't good enough to simply write copy to convey the Laura Slyman Team's competitive advantages and value offer, we wanted to create an experience. We architected and implemented adaptive media streaming and embedded 6 videos that explain the Laura Slyman Team difference. The completed site streams these videos perfectly, regardless of the device they're being viewed on or the user's internet download speed.watch an example
Our goal was an online experience that would allow visitors to tour the Laura Slyman Team's real estate listings using custom media that showcases properties online like never before.
To accomplish this we had to develop frameworks that could display high resolution images, high definition video, and 3D virtual tours quickly on desktop computers and mobile devices. Also, the experience had to be the same whether the user accessed the site via a broadband internet connection or a slower cellular connection. Fast page load times were imperative.
Our solution was to implement adaptive media buffering and cloud front image sourcing that allows for on-the-fly manipulation regardless of download speed. The site's foundation was developed on a complex content management system making updates fast and simple sitewide. All the media on the website was shot, edited, and published in our media studio. The final product is a captivating online experience.
Mobile First Design
52.2% of all website traffic is on a mobile device. The top priority for us was to ensure we developed a fully responsive site. The experience must be consistent regardless of screen size.
Page & Media Load Times
User internet speeds and bandwidth vary, but we wanted a media centric website. We implemented adaptive buffering and cloud front image sourcing to maintain quick load times regardless of download speed.
Laura Slyman Team's real estate listings constantly need to have statuses updated and properties added or removed. Quick and simple site updates were critical. We developed a content management system allowing required changes to be deployed quickly.
Any Mobile Device
Usability & Functionality
One of our core beliefs is that you can have the finest architected site on the planet, but if users hate navigating it, we've failed.
Resizes Content Automatically
If a user goes from viewing the site on a desktop to a mobile device, the experience must remain the same.
User's Download Speed
All content is adaptive to screen size and the quality (good or bad) of the user's internet connection. The experience and functionality remain consistent.
Cross Sophisticated tracking pixels serves Laura Slyman Team content to
leads across different digital platforms automatically. For example, when a user visits the website,
Laura Slyman Team content will now appear in their social newsfeeds.
Lead Capture The website automatically works to discover a visitor's identity,
places them into a sales funnel, and records lead information into our CRM on-the-fly. Automation
nurtures them through the steps of Laura Slyman Team's sales cycle.
Lead Conversion Our marketing automation software optimizes lead
conversions and produces a bevy of analytics. This data is used to maximize marketing ROI, tweak
strategy, and increase revenue growth over time.
& ROI Analytics
In Our Process
DiscoveryWhat do you love? What do you hate? What are your competitors doing? We start by asking the right questions and conduct market research to find out what's working best in your industry.
DesignOur Graphic Designers design the site in an image based format with unlimited revisions. We don't stop until you're happy.
Static DevelopmentWe code the website in static HTML, JS, & CSS so that you can navigate from page to page. It's a functioning website, but isn't dynamic.
Dynamic DevelopmentOur engineers begin server side coding. At the end of this stage, your site will now be easily updated with a custom content management system (CMS).
ContentYour website's text is written, images are chosen, and products/services are added. At the same time, our engineers are coding your search engine optimization and marketing (SEO/SEM).
Testing & Go Live
We rigorously test the site on all devices, click every link, and fill out every form. We try to break what we've built and make sure every aspect of the site functions perfectly. Once complete, we ensure site-wide SSL compliance for security and take your new website live.