While most companies understand that traditional marketing strategies no longer are effective in today’s market, few marketing teams really grasp the importance of inbound marketing. Due to how society consumes media of all forms, inbound marketing can launch your company to the forefront of advertising and convert leads into sales. However, this is nearly impossible with traditional marketing methods; the return on investment for traditional advertising sinks every year. To keep up with today’s market, companies must invest in valid inbound marketing strategies. Why?
Inbound marketing appeals to and works with the way we consume media in this day and age. According to HubSpot, this form of marketing focuses on attracting customers through relevant media while not interrupting their browsing experience. With the invention of ad blockers, internet users today have little patience for anything that interrupts them; an ill-placed advertisement is more likely to turn people away from your company than make them look into it.
Why Outsourcing Inbound Marketing Equals Smart Investing
When considering inbound marketing, content is king. Forbes states “inbound marketing is only as strong as the content you’re creating and its relevance to your target audience,” highlighting the fact that bad inbound marketing is just as devastating as good traditional marketing. Both are ineffective in today’s world.
Brands are learning the value of cultivating relationships with their consumers. For example, many people are die-hard Apple or Samsung fans when it comes to their smartphones, largely due to the brand loyalty those two companies built early on. A successful inbound marketing campaign can build a strong brand-consumer relationship, as evidenced by HubSpot’s 9th Annual Report on the Future of Inbound Marketing and Sales. Of all the marketing techniques used today, inbound marketing that focuses on quality content and correctly targets different demographics with the appropriate methodology results in increased sales and shows a greater return on investment.
How To Choose The Right Outsourcing Agent
As previously mentioned, content matters when it comes to inbound marketing. If your content falls flat by failing to reach your target audience or by being irrelevant, it will prove ineffective. This would be similar to trying to reach millennials by posting advertisements in the Yellow Pages section of your local phone book. Producing quality content on your own can be difficult at best, and even more challenging when you need to tailor that content to different demographics, stay on top of current trends, and consistently produce new content on a regular basis. Many companies instead choose to hire professionals, outsourcing their inbound marketing needs.
In order to get quality content from an outsourcing agent, Forbes recommends looking for a fusion of:
- search engine optimization,
- social media,
- pay-per-click marketing,
- relevant landing pages,
- content creation, and
- email marketing.
While several of these things appear like traditional marketing techniques, they look different today. Combining all six elements means you cover all demographics and are able to amplify the content you create. For example, blog posts that successfully utilize search engine optimization will show up on Google searches, which can be shared via social media by those who find the content useful; many advertisers use this technique today by offering a share button through Facebook, Email, and Twitter. That same post can also be sent to your email marketing subscribers or those who follow your social media accounts. Prioritize a company than can successfully integrate all marketing angles while leading your brand followers by producing powerful, thought-engaging content for the greatest success.
Why You Should Choose AgentOptix For Your Inbound Marketing
AgentOptix takes pride in serving small and medium sized businesses, shaping their online presence into a powerful branding tool. As custom website designers obsessed with content creation, we understand every marketing angle from the ground up. To us, your landing page, blog, and social media presence is more than just a tool; it’s an online experience you can create for your customer, ensuring they come back time and time again. We invite you to check out our media portfolio for a quick example of what we have to offer. We devote ourselves to lead generation, nurturing, and conversion — in fact, we take pride in our content leading to an increase in social media followers, by as much as 81% in some cases. For more information about how we can handle your inbound marketing needs while creating a memorable online marketing presence, let’s talk.
How to Better Compete in the Real Estate Industry
Technology has been a gift for those who want to market their business and it seems logical that if you are selling or promoting something you want it on as many websites as possible. In many industries, including real estate, this includes relying on third-party syndication. You list a home and then send it to Zillow, Trulia, Realtor.com, etc. Is this always the best approach? Yes, you get your listing out there, but you haven’t done anything to build your brand. To be successful in the long term as a real estate agent, you must focus on local branding and have a solid digital marketing plan in place. You won’t see results overnight, but if you put in the sweat equity and implement consistent marketing strategies, you will reap the rewards. Here are digital marketing strategies and best practices to help you build your brand and help you sell homes, even when the market slows:
Make Your Website Mobile-Friendly
It’s a given that in today’s business climate you have a professional website, but you need to take it further by making sure that potential clients can browse listings from their phone and/or tablet. Studies have shown that 80% of consumers use their mobile devices for online browsing and purchasing. Take advantage of this by making your website readable on all types of devices, using a responsive website design.’
Use a Matterport 3D Camera or Hire a Matterport Professional
Professional photos, panoramic views, and virtual tours for real estate listings are a must, but consider moving beyond these and embracing the latest technology to truly set yourself apart from the crowd. A Matterport 3D camera scans the inside of a home and puts the pieces together so potential buyers can take a virtual tour. This isn’t your standard virtual tour, but one that a buyer can walk through in virtual reality.
Ramp Up Your Social Media Presence
If you are an agent and you aren’t on Instagram, Pinterest, Facebook, and Twitter, you will never get the engagement that you need to be successful in the long run. A long time ago, word of mouth used to be the best way to make something go viral and build a strong reputation. We have now moved into the technological era of social proof. When someone is looking for a contractor, an agent, a lawyer, or any type of service they go on social media and ask for a recommendation. If you have a strong social media presence, you will be the go-to agent for friends, family, and those who have already done business with you.
Inspire Engagement with Awesome Content
Having social media accounts and a professional website does nothing to build your brand if you aren’t adding content that makes potential buyers and sellers want to engage with you. You can post listings, but don’t give away the farm—instead, post teasers that include a few pictures and limited facts. If someone is browsing and they want all of the information, build in a form asking for an email and/or phone number that you can add to a marketing list. Yes, you can use the Matterhorn stuff, but don’t be afraid to take selfies and make your own walk-through videos with your cell phone. Also, create a blog to inspire engagement—you can cover useful topics like tips for first-time home buyers and sellers, neighborhood guides, and decorating ideas. If you are going to be on six to eight different platforms, make sure they are building your brand. Syndicate yourself, instead of putting things on Zillow, Trulia, etc.
Use Listing-Specific Websites
Highlight your properties by dedicating an entire website to each of them. These single-property websites, also called listing-specific websites, allow you to showcase each property and pack it with more and better information than what you can find on the MLS. Once you have a dedicated web address, which is usually the street address, you can fill the site with information that includes property details, a virtual tour, videos, seller information, area map, MLS info, listing data, a printable brochure. You can then use the domain in newspapers, magazines, rider signs, and social media sites to attract people to the site.
Add Social Sharing to All of Your Content
Whether it’s a single-property website, a blog post, an Instagram video, or property photos, add social sharing to all of your content. Make it easy for potential home buyers to share things with friends and family or for a really great blog post to go viral.
Optimize Your Website and Blog
Real Estate SEO is difficult and it requires patience and persistence, but if you take the time, the rewards outweigh the costs by a bazillion. The underlying philosophy is this: you use tools on and off of your website that lets Google know your website content. The better you become at “speaking” to Google, the more visitors Google sends your way. Internal linking is the most important part of real estate SEO. You should aim to link to 3-5 other internal web pages or blog posts in every longer piece of content that you write. If you use neighborhood pages as anchors, you can link any new content that you write to those pages. Further, make sure that you link deeper by linking to your oldest content page. You should avoid linking to your homepage and your contact page. Technology has made a significant impact on the real estate market. Social media platforms have changed the way that real estate agents and brokers reach potential clients. Companies must be more interactive with their audience. Some think they can throw up a basic website with a few listings and this will be enough, but in this day in age, you have to do better if you want to go far. When you follow best practices and enact strategies that set you up for the long run, you may get frustrated in some cases. Remember that building your brand, which includes a solid web presence, requires consistency. Your persistence and hard work will be rewarded if you stick with it. If you’d rather outsource these time-consuming digital marketing tasks to an expert, contact us today.
Every business owner wants to grow their company and attract new customers. In order to build and maintain market share, it’s important to reach your customers and clients where they are—and where they are is online. That’s why digital marketing is a critical part of your overall marketing strategy.
The Importance of Digital Marketing
In today’s world, digital marketing is more important than ever. Studies show that more and more consumers rely on Internet research and social media to make purchasing decisions.
Digital marketing carries many advantages.
- A wide reach. Online marketing lets you reach out to any audience, regardless of distance.
- Build relationships with customers and clients. Digital marketing gives you a platform to stay in touch with your customers and build a relationship with them, which can lead to increased customer retention rates.
- Personalization. With Internet marketing, you can personalize offers to customers based on their interests and purchase history, making it much more likely that you will close a sale.
While it might be tempting to keep your digital marketing in-house, this is costly. Digital marketing can be time-consuming and expensive. Outsourcing your digital marketing is a better choice. Not only will outsourcing your digital marketing save you time, it’s also much more effective.
Why Outsource Your Digital Marketing?
Here are six reasons to outsource your digital marketing to a professional agency.
Get a Team of Experts
A good marketing campaign has a lot of moving parts. You need to consider design, copywriting, social media, SEO, and market research, among many other factors. It’s unlikely that a single employee will have every skill that’s required. In contrast, a full-service marketing agency can handle all the marketing needs of your business. You’ll have an entire team of experts ready to help you.
Keep Up With the Latest Trends
The world of digital marketing is constantly changing, and changing fast. Are you prepared when Google changes their algorithm, for example? A digital marketing firm will stay on top of the latest trends, always updating their strategy to keep up with the market. You’ll have access to the latest digital marketing technology, and you’ll be sure you’re not wasting time on outdated campaigns that don’t deliver results.
Return On Investment
Digital marketing agencies are invested in the success of your campaign. Agencies that do not produce results don’t stay in business. Your agency will work hard to continuously optimize your digital marketing and deliver the best possible return on investment.
Gain a Fresh Perspective
You know your company better than anyone, it’s often helpful to get an outsider’s view of your business. A digital marketing firm can offer a fresh perspective on how others view your company, your brand, and your competition.
Consistent messaging is one of the most important factors in the success of your digital marketing. But this can be a challenge if your in-house staff need to take time off, or if their attention is needed elsewhere. By outsourcing your digital marketing, you’ll ensure that you consistently meet your targets and deadlines. You won’t have to worry about any gaps in messaging because of staffing problems.
Hiring a new employee can be expensive. You’ll need to pay your employee’s salary in addition to training and benefits—and there’s no guarantee that your new hire will be the right fit for you, or deliver the results you want. If you’re hiring a whole team of people, those costs are even higher. In addition to staff, your marketing department needs tools, such as analytics software. Outsourcing your digital marketing gives you access to everything you need for a lower cost.
For more information about outsourcing your digital marketing and the services we offer, contact us today.
In this day and age, owning a small- or medium-sized business means you need to invest in a website. In 2016 alone, online sales grew over 15%. Experts expect this trend to continue. Investing in a website means you can snag a growing portion of the market, a vital lifeline for smaller businesses. However, not many business owners are also web developers. So, where do you start?
Deciding You Need A Website: Custom-Built Or Use A Template?
There are many reasons small- and medium-sized businesses choose to build a website. For initial startup cost and perceived ease, many of those businesses decide to use a template for their website. However, businesses that choose to use a custom-built website design often see more long-term benefits. While the decision on which type of website design to use is entirely a personal one, when you take the time to truly compare the costs and benefits of both website designs, it quickly becomes apparent that money invested into a custom website design is money well spent.
5 Reasons You Should Choose Custom Website Designs
1. Custom designs are proven to be more effective than templates.
While true that custom designs have a higher initial cost and take a little longer to build than a template, this investment is worth it. Custom designs are proven to have a higher return on investment. These designs are tailored specifically to your business and its unique demands, which allows you to prioritize targets and objectives, crushing your goals. Templates do not offer this flexibility, which means you cannot take advantage of viral marketing. Overall, custom website designs are more flexible and therefore more effective than templates.
2. Custom designs offer greater scale-ability and control.
Templates offer little in the way of control; they are not customize-able, have clunky controls for the user, and tend to be less secure. You can avoid all of this by investing in a custom design, which will work well when your business grows, allow you to customize your content and aesthetic design, and ensure your customers’ security.
3. Custom designs stay relevant longer while offering a higher rate of return on your investment.
The average lifespan of a template is approximately 12-18 months, meaning you will be redesigning quite soon. However, the average life cycle of a custom-designed web page is between 3 and 4 years. Thus, the slightly higher initial cost actually ends up costing less over time. These designs are also more stable; the familiarity of having the same basic design over several years keeps customers engaged and results in better sales.
4. Custom designs are automatically primed to maximize search engine optimization content while serving mobile users.
Templates often do not work well across multiple browsers and leave much to be desired for mobile users. As smartphones increasingly become integrated into our lives, mobile searches become more popular. Not catering to this demographic (who are also more inclined to purchase things online) would be a terrible mistake. Additionally, you can easily control and change your SEO content, keeping you relevant on search pages and driving more clients to your virtual doorstep.
5. Custom designs offer credibility and lose fewer visitors due to a more integrated user interface.
Templates are obvious, and they leech credibility from your business. Users who are easily able to navigate a site will return to it, especially if the site offers built-in encryption to keep their data safe. Custom designed websites offer a level of credibility and safety that templates cannot.
The Best Custom Website Design
Designing a website can be stressful, but it doesn’t have to be. Our professionals at AgentOptix have years of experience that we would like to put to work for you. We specialize in custom website design, digital marketing, and content creation services. We are fully equipped to handle all of your virtual business needs. For more information about getting started, developing a custom website, or our other services, please contact us today!