Why Inbound Marketing Matters Today

Why Inbound Marketing Matters Today

Tue, Oct 09, 2018

While most companies understand that traditional marketing strategies no longer are effective in today’s market, few marketing teams really grasp the importance of inbound marketing. Due to how society consumes media of all forms, inbound marketing can launch your company to the forefront of advertising and convert leads into sales. However, this is nearly impossible with traditional marketing methods; the return on investment for traditional advertising sinks every year. To keep up with today’s market, companies must invest in valid inbound marketing strategies. Why?

Inbound marketing appeals to and works with the way we consume media in this day and age. According to HubSpot, this form of marketing focuses on attracting customers through relevant media while not interrupting their browsing experience. With the invention of ad blockers, internet users today have little patience for anything that interrupts them; an ill-placed advertisement is more likely to turn people away from your company than make them look into it.

Why Outsourcing Inbound Marketing Equals Smart Investing

When considering inbound marketing, content is king. Forbes states “inbound marketing is only as strong as the content you’re creating and its relevance to your target audience,” highlighting the fact that bad inbound marketing is just as devastating as good traditional marketing. Both are ineffective in today’s world.

Brands are learning the value of cultivating relationships with their consumers. For example, many people are die-hard Apple or Samsung fans when it comes to their smartphones, largely due to the brand loyalty those two companies built early on. A successful inbound marketing campaign can build a strong brand-consumer relationship, as evidenced by HubSpot’s 9th Annual Report on the Future of Inbound Marketing and Sales. Of all the marketing techniques used today, inbound marketing that focuses on quality content and correctly targets different demographics with the appropriate methodology results in increased sales and shows a greater return on investment.

How To Choose The Right Outsourcing Agent

As previously mentioned, content matters when it comes to inbound marketing. If your content falls flat by failing to reach your target audience or by being irrelevant, it will prove ineffective. This would be similar to trying to reach millennials by posting advertisements in the Yellow Pages section of your local phone book. Producing quality content on your own can be difficult at best, and even more challenging when you need to tailor that content to different demographics, stay on top of current trends, and consistently produce new content on a regular basis. Many companies instead choose to hire professionals, outsourcing their inbound marketing needs.

In order to get quality content from an outsourcing agent, Forbes recommends looking for a fusion of:

  1. search engine optimization,
  2. social media,
  3. pay-per-click marketing,
  4. relevant landing pages,
  5. content creation, and
  6. email marketing.

While several of these things appear like traditional marketing techniques, they look different today. Combining all six elements means you cover all demographics and are able to amplify the content you create. For example, blog posts that successfully utilize search engine optimization will show up on Google searches, which can be shared via social media by those who find the content useful; many advertisers use this technique today by offering a share button through Facebook, Email, and Twitter. That same post can also be sent to your email marketing subscribers or those who follow your social media accounts. Prioritize a company than can successfully integrate all marketing angles while leading your brand followers by producing powerful, thought-engaging content for the greatest success.

Why You Should Choose AgentOptix For Your Inbound Marketing

AgentOptix takes pride in serving small and medium sized businesses, shaping their online presence into a powerful branding tool. As custom website designers obsessed with content creation, we understand every marketing angle from the ground up. To us, your landing page, blog, and social media presence is more than just a tool; it’s an online experience you can create for your customer, ensuring they come back time and time again. We invite you to check out our media portfolio for a quick example of what we have to offer. We devote ourselves to lead generation, nurturing, and conversion — in fact, we take pride in our content leading to an increase in social media followers, by as much as 81% in some cases. For more information about how we can handle your inbound marketing needs while creating a memorable online marketing presence, let’s talk.


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